words that resonate 

If words are going to influence people to click, buy a product or read an article they need to resonate first.

 
I never really know what sort of image to use in these things.

DIgital

I’m a former ad agency creative that wrote for some of Australia’s biggest brands, giving me a good understanding of tone and branding. In 2019 I threw myself into content design and UX writing, working in the telco space and advocating for positive customer experiences.

storyteller

Since 2007 I’ve had articles published in the Guardian and ABC News Au, as well as plays produced at La Mama Theatre, Melbourne Fringe Festival, the U.S.A., and short films screened around the world.

These days, I might write the odd article when the moment takes me. But I no longer crave a production.