Renault Captur

Drive on the bright side


The Renault Captur is a colourful SUV targeted to females who want to drive from the city to the country in style. 
Drive on the Bright Side was a soft campaign rolled out on social and digital.

So much potential to work as a bigger campaign using lines that correlate with road trips, nights out and shopping sprees: ‘Travel on the bright side’, ‘Celebrate on the bright side’, ‘Shop on the bright side’.
Alas, budget constraints.

Copywriter: Amanda Miha
Art direction: Charlie Denham 


HEADLINE

CAPTUR CORP COMMS 1.png

VIDEO
A video based on our concept was created and displayed on the Renault website and Facebook header. 


SOCIAL
Click to enlarge. 


eDM
I wrote about 20 eDMs for Renault during my time at Big Red. 


WEBSITE COPY F&Bs