Drive on the bright side
The Renault Captur is a colourful SUV targeted to females who want to drive from the city to the country in style.
Drive on the Bright Side was a soft campaign rolled out on social and digital.
So much potential to work as a bigger campaign using lines that correlate with road trips, nights out and shopping sprees: ‘Travel on the bright side’, ‘Celebrate on the bright side’, ‘Shop on the bright side’.
Alas, budget constraints.
Copywriter: Amanda Miha
Art direction: Charlie Denham
A video based on our concept was created and displayed on the Renault website and Facebook header.
Click to enlarge.
I wrote about 20 eDMs for Renault during my time at Big Red.
WEBSITE COPY F&Bs