Headlines • TOV docs • Event branding • Brochures • SEO blog posts • eDMs.
(contact me for more examples)
Coppins corner & the malt district
Coppins Corner is an apartment building at The Malt District, next to the Nylex site.
Target a young professional audience with an intellectual tone of voice, no property tropes.
I wrote about 15 headlines for The Malt District digital banners to fit with the ‘A Cultural Icon’ campaign line.
Proof points for examples below: ROOFTOP and LOCATION
Create an event name and tagline for a campaign targeting professional women FHBs from 25-35.
The event had to feel accessible, non-intimidating, and capable of being campaigned across all platforms.
The CONCEPT was based around conversations.
I used quotes from the event speakers to promote the event and make property feel more accessible for women.