caydon property

Headlines • TOV docs • Event branding • Brochures • SEO blog posts • eDMs. 

(contact me for more examples)


headlines
for
Coppins corner & the malt district
 

Coppins Corner is an apartment building at The Malt District, next to the Nylex site. 
Target a young professional audience with an intellectual tone of voice, no property tropes.


DIGITAL BANNERS

I wrote about 15 headlines for The Malt District digital banners to fit with the ‘A Cultural Icon’ campaign line.

Proof points for examples below: ROOFTOP and LOCATION

 

EVENT BRANDING

Create an event name and tagline for a campaign targeting professional women FHBs from 25-35.
The event had to feel accessible, non-intimidating, and capable of being campaigned across all platforms. 

EDM header

Screen+Shot+women+talking+property.png

The CONCEPT was based around conversations.
I used quotes from the event speakers to promote the event and make property feel more accessible for women. 

Screen+Shot+2018-08-30+at+9.47.18+PM.png

BILLBOARD

BILLBOARD+REDUCEDwithlogo.jpg