A campaign I researched and developed from concept to completion with an open brief.
I wanted to focus on the ripple effect one t-shirt can have.
It starts with one t-shirt.
It starts with one like, one share, one tag…
This hasn’t gone live yet.
It starts here, with you.
Influencers received their T-shirts and were encouraged to SNAP a photo, SHARE the goodness, TAG @Decjubaofficial
click to enlarge.