A campaign I researched and developed from concept to completion with an open brief.
I wanted to focus on the ripple effect one t-shirt can have.


WINDOW DISPLAY 
It starts with one t-shirt.

THP _window_concept_4.jpg

IN-STORE SIGNAGE

 
A5 THP.png
 
 
In store sign.jpg
 

WEBSITE


SOCIAL
It starts with one like, one share, one tag…
This hasn’t gone live yet.

 
 

INFLUENCER PACKS
It starts here, with you.
Influencers received their T-shirts and were encouraged to SNAP a photo, SHARE the goodness, TAG @Decjubaofficial


FLYERS

click to enlarge.